Bart Cleveland: How Small Agencies can Think Big

Bart Cleveland is Partner and Creative Director at Albuquerque’s McKee Wallwork Cleveland. Over the last two decades, Bart has specialized in working with brands that are dedicated to their own unique voice. His work includes branding campaigns for Coca-Cola, CNN, The Ritz-Carlton Hotel Company, Cartoon Network, and Dow and has appeared in markets across the globe. Bart strikes a chord with his work by appealing to human commonalities.

Bart’s unique approach to creative solutions has made him a sought-after speaker and creative show judge across the country. His work has received hundreds of awards for creativity both nationally and internationally including The One Show, CA, D&AD, and Clios.

Bart is frequently published in the advertising industry’s most highly regarded publications, including Communication Arts, Creativity, and One, a magazine. His industry perspective is often cited in business publications such as Fortune and Advertising Age. He is a writer for Advertising Age’s Small Agency Diary blog. Bart is a frequent guest lecturer at many of the country’s leading advertising creative schools and sits on the advisory board for the Creative Circus Advertising School in Atlanta. He is a frequent guest speaker at advertising clubs across the country.

Bart is a “Southern” guy with a gritty wit and edgy perspective. He is a popular interviewee because he says what he thinks (for better or worse) and loves to play devil’s advocate.

Listen to the Interview
(Length: 32:13, Size: 14.7 MB)

You wish you worked for this guy

Bobbin has a fascinating discussion with Dr. Robert Sutton, author of the New York Times bestseller "The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't". Bobbin and Robert discuss the genesis of the book, how to deal with, erm, difficult people and clients, why audacious book titles need to also be accompanied with great content, the most asshole-ish thing he's ever done—and more.

Fortunately, all of my clients are fabulous.

No A**holes here.

Experienced (have you ever been?)

It's a must-hear. Here.

I've seen Jim's presentation, and it's fantastic. There's something for everyone in this show.

Scott Donaton: AdAge Stripped Naked

Follow the amazing career and insight of industry reporter-turned-editor-turned-publisher Scott Donaton of Advertising Age, Creativity, and AdCritic.com - all part of The Ad Age Group, the world’s leading source of news, information and data on advertising, marketing and media. In this phenomenal interview Scott and Sally discuss everything from the inner workings and strategy of the group's publications to what it takes to get your story in Ad Age, along with interesting reflections from the intersection of Madison and Vine.

Topics include how AdAge faces the same obstacles as the companies it reports on, the insider scoop on how to pitch stories, and what it takes to become the next Crispin Porter + Bogusky. (Scott even submits to a pop quiz on agency mission statements.) Working on this show was a blast, and guaranteed, you'll learn a lot about the business of publishing AND advertising from the listen.

Listen Here.

Good Experience, Live!

Our latest edit for the Naked Career.

via Talentzoo.com:

Widely credited for popularizing "customer experience" online, Mark Hurst has worked since the birth of the Web to make Internet technology easier to use. In 2002, Hurst was named "one of the 1,000 most creative individuals in the U.S." in Richard Saul Wurman's book 1000. InfoWorld magazine named Hurst Netrepreneur of the Year in 1999.

Mark Hurst is the founder and host of the Gel conference (Good Experience Live), which was first held on May 2, 2003 in New York City. Gel 2007 will be held on Thursday and Friday, April 19-20, 2007 in New York City.

Hurst is also known for founding Creative Good, the world's first user experience consulting firm, which he runs with Phil Terry in New York City.

Hurst's Good Experience newsletter has tens of thousands of subscribers worldwide. (Sign up for free.) The Good Experience newsletter and Gel conference are owned by Hurst's and Terry's media company, Good Experience, Inc.

Naked and Sticky

(via RTZ) What is the common ground between the Kentucky Fried Rat urban legend and JFK’s Man on the Moon speech? They both stuck.

Some ideas — a great book, a worthy public health initiative, a history lesson — sometimes have a hard time succeeding in the world. Meanwhile, some shoddy ideas — urban legends, product slogans, rumors — often succeed with no trouble at all. Why? Why do some ideas work while others don’t?

In this interview, Sally explores stickiness with Dan Heath, author of MADE TO STICK: Why Some Ideas Survive and Others Die. Dan shares why some ideas stick, and how you can make your own ideas stick, too.

Listen here.

You’ve read his books. You’ve read his blog. Now hear it straight from the Purple Cow’s mouth. In this exclusive interview, Seth has strong words and big ideas for how advertising needs to change, pronto.

Seth is a bestselling author, entrepreneur and agent of change.

Godin is author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year and a Fortune Best Business Book, and it spent 4 months on the BusinessWeek bestseller list. It also appeared on the New York Times business book bestseller list.

Check it out here. Great insider perspective from Sally here as well.

Saftey First: Always Wear your Podcasting Helmet

I think the little gafs that work are a big part of the charm that make a good podcast. This one has got to be one of the funniest things I've heard in a podcast since the last American Copywriter. Or maybe I've been up too late editing this week. Just wrapped Jaynie's third show for Beyond Madison Avenue, BAMCast #3.

Highly entertaining - give it a listen!

Talkin' 'bout Boston

Just finished editing a great show from Danny G at Talent Zoo on the beantown fiasco (and much more). Jeff Chester, executive director of the Center for Digital Democracy, has some wonderful insights into where it all goes wrong and how things are changing for marketers. Listen Here.