(via RTZ) What is the common ground between the Kentucky Fried Rat urban legend and JFK’s Man on the Moon speech? They both stuck.
Some ideas — a great book, a worthy public health initiative, a history lesson — sometimes have a hard time succeeding in the world. Meanwhile, some shoddy ideas — urban legends, product slogans, rumors — often succeed with no trouble at all. Why? Why do some ideas work while others don’t?
In this interview, Sally explores stickiness with Dan Heath, author of MADE TO STICK: Why Some Ideas Survive and Others Die. Dan shares why some ideas stick, and how you can make your own ideas stick, too.
Listen here.
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