Wednesday, March 07, 2007

Naked and Sticky

(via RTZ) What is the common ground between the Kentucky Fried Rat urban legend and JFK’s Man on the Moon speech? They both stuck.

Some ideas — a great book, a worthy public health initiative, a history lesson — sometimes have a hard time succeeding in the world. Meanwhile, some shoddy ideas — urban legends, product slogans, rumors — often succeed with no trouble at all. Why? Why do some ideas work while others don’t?

In this interview, Sally explores stickiness with Dan Heath, author of MADE TO STICK: Why Some Ideas Survive and Others Die. Dan shares why some ideas stick, and how you can make your own ideas stick, too.

Listen here.

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