Thursday, May 10, 2007
Scott Donaton: AdAge Stripped Naked
Follow the amazing career and insight of industry reporter-turned-editor-turned-publisher Scott Donaton of Advertising Age, Creativity, and AdCritic.com - all part of The Ad Age Group, the world’s leading source of news, information and data on advertising, marketing and media. In this phenomenal interview Scott and Sally discuss everything from the inner workings and strategy of the group's publications to what it takes to get your story in Ad Age, along with interesting reflections from the intersection of Madison and Vine.
Topics include how AdAge faces the same obstacles as the companies it reports on, the insider scoop on how to pitch stories, and what it takes to become the next Crispin Porter + Bogusky. (Scott even submits to a pop quiz on agency mission statements.) Working on this show was a blast, and guaranteed, you'll learn a lot about the business of publishing AND advertising from the listen.