Wednesday, June 27, 2007
Bart Cleveland: How Small Agencies can Think Big
Bart Cleveland is Partner and Creative Director at Albuquerque’s McKee Wallwork Cleveland. Over the last two decades, Bart has specialized in working with brands that are dedicated to their own unique voice. His work includes branding campaigns for Coca-Cola, CNN, The Ritz-Carlton Hotel Company, Cartoon Network, and Dow and has appeared in markets across the globe. Bart strikes a chord with his work by appealing to human commonalities.
Bart’s unique approach to creative solutions has made him a sought-after speaker and creative show judge across the country. His work has received hundreds of awards for creativity both nationally and internationally including The One Show, CA, D&AD, and Clios.
Bart is frequently published in the advertising industry’s most highly regarded publications, including Communication Arts, Creativity, and One, a magazine. His industry perspective is often cited in business publications such as Fortune and Advertising Age. He is a writer for Advertising Age’s Small Agency Diary blog. Bart is a frequent guest lecturer at many of the country’s leading advertising creative schools and sits on the advisory board for the Creative Circus Advertising School in Atlanta. He is a frequent guest speaker at advertising clubs across the country.
Bart is a “Southern” guy with a gritty wit and edgy perspective. He is a popular interviewee because he says what he thinks (for better or worse) and loves to play devil’s advocate.
Listen to the Interview
(Length: 32:13, Size: 14.7 MB)