You’ve read his books. You’ve read his blog. Now hear it straight from the Purple Cow’s mouth. In this exclusive interview, Seth has strong words and big ideas for how advertising needs to change, pronto.

Seth is a bestselling author, entrepreneur and agent of change.

Godin is author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year and a Fortune Best Business Book, and it spent 4 months on the BusinessWeek bestseller list. It also appeared on the New York Times business book bestseller list.

Check it out here. Great insider perspective from Sally here as well.